Dynamic pricing engine for Retail Industry

February 25, 20210

Dynamic pricing is an automated price-setting system that depends on a number of parameters. It helps retailers set the best prices for their items depending on what their business goals are market changes that have occurred. When dynamic pricing is utilized properly, retailers are able to react to competitors and changes in customer behavior in real-time.

Dynamic Pricing Data Requirements

This strategy relies heavily on qualitative data. Whether it is your rivals’ prices, stocks, and promotions or your own sales, promotions, prices, and costs, every single variable is crucial in order to apply dynamic pricing successfully.

Retailers need to gather an incredible amount of information from a number of different sources. There are a few requirements that must be followed when gathering data:

  • Format of data
    In order to process data with success so it may be used for dynamic pricing, retailers must save it under a universal format, regardless of where the data is from.
  • Product matches
    Prior to gathering competitive data, retailers must make sure that their items are matched correctly. If not, even if the data is gathered properly the prices will not match up.
  • Data Accuracy
    Even though computer programs are generally accurate, the data gathered is not guaranteed to be error-free. The program must be analyzed by another program utilizing special algorithms or manually to ensure its accuracy.
  • The freshness of data
    It could take up to 72 hours to obtain all price points from competitors. As a result, case data may not be as dependable, especially if competitors are changing their prices 3-4 times a day.
  • The delivery time of data
    The less time that it takes for data to go into the retailer’s ERP system post collection and processing, the easier it is for the retailer to process and analyze the data.
  • Data transparency
    The quality of the data needs to be clear to the retailer, as they need to be able to see every match, collection, and delivery metric in order to figure out whether or not the data can be used to confidently set prices.

As long as the data has all of these traits, it can be used for dynamic pricing.

Dynamic Pricing in Retail

Although dynamic pricing is not rule-based pricing, it does include rule-based pricing. Dynamic pricing is an intricate system where pricing rules, models, approaches, and strategies collaborate in a complex price management process.

This method uses metrics such as business goals, market insights, and customer data in order to make a set of pricing rules that will boost business efficiency.

If dynamic pricing is done correctly, it helps retailers successfully compete against various rivals at the right price level; setting the prices for local, loyal, or brand new customers that have specific needs while considering competitor prices, stocks, and promotions.

The Advantages of Dynamic Pricing

Dynamic pricing can be done in different ways depending on the industry you are in or your target customers. How it is applied depends on a variety of topics including assortment, customer, rivals, items, and sales history.

The key advantages of dynamic pricing include:

  1. Direct responses to every market change
  2. Pricing rules which assist companies in reaching their business goals
  3. Dynamic pricing works around the clock and carries outpricing very accurately
  4. Category managers remain in control of their pricing decisions
  5. Small pricing increments can boost margins significantly
  6. Based on research by Forrester, dynamic pricing can boost profits by 25%.

However, we can’t stress this enough: in order to receive the best and most accurate results, you need to make sure that you invest in good technology. Otherwise, your prices will not be optimal, causing you to make pricing decisions that won’t positively impact your sales or your company. Also, keep in mind that the point of dynamic pricing is not about finding the highest or the lowest prices for your items. It is used to find the optimal prices, and the best price is most certainly not always the lowest or highest price.

The Top 5 Reasons Why You Should Consider A Pricing Engine

Retailers have to figure out pricing strategies in order to attract customers. Finding the sweet spot for your products’ prices takes a lot of time and effort. Often, retailers use manual processes, including spreadsheets and Excel. But others have automated their pricing decision-making process with software solutions.

Here are some reasons why your pricing engine will be beneficial for your business.

1. A pricing engine is a tool that helps you lower prices in your business, but it can also help with other aspects

Many retailers believe that price changes are an effective way to attract customers and draw in new business. With a lot of competition and a fairly low cost of entry, most e-commerce retailers don’t see the point in investing in predictive pricing algorithms to provide insights into like-for-like competitor data. With the help of pricing engines, one can easily set a fair price for your items. There is no need to worry about intense competition and going over or under an adequate value.

An intelligent pricing tool understands when to increase the price of your product by capitalizing on a supply and demand imbalance. It will maximize profits for your company and minimize risk by avoiding overproduction. Using a product finder to identify products that are in stock is another great way to keep prices competitive and stay ahead of the game. It also saves marketing time when you can provide your own customized versions of such items.

2. Do not make pricing manually

Retailers usually employ pricing analysts who search the web for competitor prices and use that data to fill out a spreadsheet. Data can also be collected from other sources like ads, pricing tags, and different stores. The analyst calculates the prices for their own products from there using in-house calculations or by finding a competitive price on Amazon. However, the AI writing assistants are proving to be beneficial for retailers. Not only are they a great time-saving tool, but they also make it more likely that there is less room for error and inefficiencies in a manual workflow.

Implementing this pricing system doesn’t mean you have to get rid of your team! Instead, it can help them do the job better. Using an automated pricing solution on the web will allow your team to dedicate their time to other business tasks. This will increase company profits and overall value.

3. You’ll find that pricing is going to bring value to your organization from the ground up

In order to be successful, it’s important that the price of your product is just right. It’s important that you charge a fair price for your product so that you don’t lose any potential shoppers. It wouldn’t hurt for them to watch their budget, though, so if they aren’t willing to shell out the usual price, it would be better for them not to visit at all. Pricing is a building block of almost any type of business. It’s important in that it can provide your business with a strategic advantage regardless of industry.

This means that your product prices can help you justify marketing expenditures. It is possible to advertise that your company offers the lowest price on competitive monitoring software. This can boost marketing efforts and link profits while staying competitive.

4. You need competitive intelligence to stay ahead of your competitors

What this means is that it’s possible to create pricing strategies without resorting to clever or skeevy tactics. This information can be powerful for companies who want to provide an affordable and quality product to their customers.. As a business owner, it’s often hard to keep track of your competitor’s pricing history. Machine learning tools like competitive insights can help with this. They can give you the information you need in order to decide if now’s the time to innovate or stick with what you know.

5. Automakers will not always drop prices

“Many companies use automated software at their competitors to see how prices function.” Competition among companies is fierce & even companies that have automated repricing systems can experience a struggle to stay profitable over time. You still have options to protect your margins and reputation even if it means paying more upfront. With just a few price guards in place, your revenue can remain stable while your costs go down over time.

Pricing software is actually a nice way to save time, get past fluctuations in numbers, and evade price wars. Despite this advantage though, many retailers still struggle with setting prices. Price fluctuation can hurt brand image, and that’s what your preferred pricing engine wants to prevent. Automated repricing can help you stay competitive, maintain your brand image & even help increase sales since it not only provides a better value proposition.

AI billing software can do so much more than simply lower your customers’ prices. Analysts can provide retailers with actionable insights that help them stay competitive and profitable.


If a retailer’s data is no longer up-to-date, incomplete, or just is not correct, pricing decisions will negatively impact companies and dynamic pricing will not work. However, when data is collected properly, dynamic pricing is useful to retail companies of all sizes, which is why it is one of the top five investment areas. In fact, effective dynamic pricing accounts for a 2-5% sales growth in businesses along with a 5-10% margin increase.

On the other hand, successful dynamic pricing relies on accurate sales prediction and data analysis that is best conducted by machine learning algorithms. Therefore, it is imperative that you find the software you can count on.