What is price tracking software?
Price tracking software goes by many names: price scraping, price monitoring, and price comparison software, just to name a few. Whatever you prefer to call it, price tracking software can make a huge difference in your pricing strategy by helping you be more aware of your key competitors and the prices of their items so you may in turn set optimal prices for your products.
How competitor price monitoring software works
As implied by the term “price scraping,” price tracking software uses bots to “scrape” information from competitor websites such as product model numbers, photos, descriptions, and prices. The software compiles this information for you in one place so you are able to compare competitor prices with each other and your own. This information gives you a good perspective of your market, and can help you utilize dynamic pricing effectively.
As mentioned before, some price tracking software can also give you information on more variables besides competitor prices, such as promotions and assortment. Knowing these factors can further enhance your own pricing strategy. For example, if you know a key competitor on the market is out of stock of a certain item, you may be able to raise your prices and maximize profit without major risk of impacting your sales.
Not all price scraping software is the same
One aspect of price tracking software that is very important to consider when selecting the right one for your company is how they scrape information from competitor websites and how often they do so. Many sites and software companies offer very cheap price scraping services, but it is cheaper for good reason.
Companies are very aware of the fact that their websites are being scoured for information, and they do everything they can to protect this information from bots using various CAPTCHAs or java-script coding. What this means for your price scraping software, is that if their bots are not advanced enough, they will likely fail to obtain the necessary information because of these protective measures. Even worse, they will likely not alert you to the fact that this information is missing or out-of-date, meaning that you will be unaware that you are using incorrect information to set your prices.
Recommended price tracking software for you
One of the main advantages of price tracking software is that it will help you to estimate the profit margin of your business. It can be used by both the small and large companies. It not only helps you monitor the wholesale and retail prices of a particular product but also help you to keep track of your customers' orders and sales so that you can anticipate future sales and plan ahead.
Price tracking software helps you run your business efficiently by helping you to accurately compute the appropriate prices of all products. Also, you can make the right profit estimates for each product and take better decisions about discounting your products and services. It not only helps you see your profits but also helps you avoid market risks by foreseeing the prices of specific products.
The system uses a combination of real time prices, current orders and sales to compute the most accurate average retail price. It compares the prices of similar products to find out the current wholesale and retail prices of each product. It also provides you with exact information on the type of product that sells best at the current prices.
This helps you provide the exact product you are selling so that the potential customers can know exactly what they need in terms of product. It also lets you know about the types of customers who place orders, and when they place their orders, they have their profiles available so that you can give them the exact product they are looking for at the current prices.
Another advantage of this system is that it allows you to sell the exact product. You will never have to guess the exact price of the product, just as long as you have the software. This system also helps you make the right decision on price cutting because it predicts the demand for the product.
These systems are widely used by online retailers to calculate the margins and make profit estimates for the goods that they sell. They also provide the perfect information on the total number of products in stock and the expected retail sales so that you can cut the cost on over-stock inventory management.
How to choose the best pricing tool for your company
Knowing all of this, there are a few key factors to think about to ensure you select the right price monitoring software for your company:
- Data quality. Make sure that the data collected by the software is fresh and accurate. Many companies will offer a data quality guarantee in their SLA, so be sure to look over this carefully. Good data is the basis of a good pricing strategy, so this is not a variable that should go overlooked.
- Data delivery. The software you select should be able to deliver the data you need exactly when you need it. If you need your data given to you at noon every day, make sure that your provider has agreed to this and can deliver your data accordingly.
- Ease of use. Price tracking software should help you take the complexity out of collecting and analyzing competitive data. If the software’s platform is not user-friendly, it is not doing its job of enhancing your pricing process. An easy-to-understand user interface will ensure that you can monitor your competitors in a way that saves you time and resources.
- Customer care. A price monitoring software that does not provide you with excellent customer service may prove to be a waste of your time should you have any questions or concerns about your product. Make sure your provider is quick to respond to you when you need them, and can help you address any of your inquiries regarding your software and how you use it.
Price tracking software can prove to be a vital asset to your pricing process by giving you key market insights to base your pricing strategy on. The difference between a mediocre software provider and an excellent software provider may not be evident at first glance, but using the information we have covered, you should be able to select the right software for your business that results in saving time, money and spares you the headache of spreadsheets and manual price monitoring.